LaToya Ruby Frazier, in collaboration with Liz Magic Laser, makes this fantastic video reflecting upon the gap between commercial capitalist slogans by a giant jeans manufacturer, Levi’s, and the small Pennsylvania community of Braddock, outside of Pittsburgh, PA, where the scene is decidedly different from how the jeans company depicts it in a recent advertising campaign.

It’s a pretty brilliant performance that calls into question Levi’s own slogan, “Everyone’s work is equally important” — especially because some would question what this artist’s work is ‘worth’.

Written by lauren - Contact